Man of Many

# Man of Many | The Latest in Products, Culture & Style - https://manofmany.com > Man of Many is Australia's largest men's lifestyle destination. We are the go-to experts on the latest in products, culture, and style, providing authentic and up-to-date buying advice to help our audience make meaningful purchasing decisions and positive investments in themselves. ## About Man of Many Founded in 2012, Man of Many is Australia's largest men's lifestyle site and the country's first 100% Carbon Neutral digital publisher. Our mission is to inform, engage, and empower people with comprehensive, accurate, and timely content. With over 15 million people reached monthly across all platforms and over 900,000 social followers, we provide premium yet approachable content that resonates globally. Proudly independent and award-winning, we are dedicated to our purpose of empowering people to make positive investments in themselves and their communities. We are a trusted partner for leading brands, delivering best-in-class content and consistently outperforming benchmarks through innovative advertising solutions. ### Our Core Values * **Quality:** We produce, perform, and service to the highest standard. Excellence is our baseline. * **Trust:** We earn trust through expertise, reliability, transparency, accuracy, and accountability. * **Collaboration:** We believe an "in it together" approach leads to expanded creativity, increased productivity, and superior results. * **Innovation:** We think outside, ahead, and differently, constantly asking "what's next?" to lead our industry. * **Diversity:** We bring together diverse ideas, experiences, and perspectives to better understand and connect with the world around us. ### Key Statistics * **Unique Reach:** Over 15 Million global monthly reach across all platforms. * **Social Followers:** Over 900,000 across Instagram, Facebook, TikTok, YouTube and more. * **Newsletter Subscribers:** Over 130,000 with a market-leading 40% open rate. ### Commitment to Sustainability Man of Many is the first digital publisher in Australia to achieve 100% carbon-neutral certification under the Federal Government's Climate Active standard. We are committed to a sustainable future, a commitment recognised by winning the B&T Award for the Planet in 2024. ## Our Audience We engage a community of affluent, savvy, style-conscious, metropolitan men in search of the coolest brands and products to fit their lifestyle. They are active, work hard, and spend handsomely. ### Key Audience Demographics * **Gender:** 65% Male * **Average Age:** 32 * **Average Household Income:** $140,000 * **Education:** 81% Tertiary Educated * **Location:** 89% reside in Major Cities ### Audience Insights * **85%** consider a product or brand more favourably after reading about it on Man of Many. * **86%** consider quality more important than price in major purchase decisions. * **83%** have considered purchasing a product or service they discovered via Man of Many. ## Industry Awards & Recognition Man of Many is an award-winning digital media brand with numerous accolades, establishing us as a leading voice in men's lifestyle media. * **WINNER, Media Brand of the Year** (Mumbrella Awards, 2025) * **WINNER, Website of the Year** (Mumbrella Publish Awards, 2020, 2023, 2024, 2025) * **WINNER, 40 Under 40 List, Scott Purcell** (Campaign Asia, 2025) * **Ranked #19, Scott Purcell & Frank Arthur** (MediaWeek Influence 20 List, 2025) * **WINNER, B&T Award for the Planet** (B&T Awards, 2024) * **WINNER, Event of the Year** (Mumbrella Publish Awards, 2024) * **GOLD, Best Native Advertising** (WAN-IFRA Digital Media Awards Asia, 2024) * **WINNER, Best Media Platform** (B&T Awards, 2023) * **WINNER, Best Engagement Strategy** (Mumbrella Publish Awards, 2023) * **WINNER, Publish Leader of the Year** (Mumbrella Publish Awards, 2023) * **WINNER, Brand of the Year** (Mumbrella Publish Awards, 2 […gekürzt]