Pivotal Consulting Group

# Pivotal Consulting Group > Founder-led performance marketing firm. Remote-first, global. We work with great businesses on the part of paid media that matters: tying spend to revenue, not platform proxies. Founders James Murray (ex-AWS, ex-Google, $1.6B annual marketing finance) and Ryan Pantaleo (ex-Shopify, ex-Google) set the direction and hold the quality bar. Senior operators run accounts day-to-day. Pivotal Consulting Group (PCG) runs paid search, paid social, and paid LLM for businesses where the math has to work. We tie spend to revenue, not platform proxies. ## What we do - [Services overview](https://www.pivotal-consulting-group.com/services): The three things we run, the same people on all of them - [Paid Search](https://www.pivotal-consulting-group.com/services/paid-search): Google Ads and Bing Ads. Keyword strategy, bidding, conversion architecture you can defend. James was trained by the economists who built the Google ad auction - [Paid Social](https://www.pivotal-consulting-group.com/services/paid-social): Meta, LinkedIn, Reddit, AppLovin, X, YouTube. Creative-led paid social where the buy multiplies the work - [Paid LLM](https://www.pivotal-consulting-group.com/services/paid-llm): Paid placement inside large language models. OpenAI today. Early on the channel, clear about what it is ## Who we work with - [Industries](https://www.pivotal-consulting-group.com/marketing-agency): The categories we go deep on. Same three disciplines everywhere, different rules and different definition of a result by industry - [B2B SaaS](https://www.pivotal-consulting-group.com/marketing-agency/saas-companies): Google Ads run to pipeline and closed-won, not trial volume. CRM-integrated bidding for long, multi-touch sales cycles. The category we know best - [Health Tech](https://www.pivotal-consulting-group.com/marketing-agency/healthtech-companies): Compliant paid media for health technology. Built inside HIPAA and platform health policy, with consented server-side measurement that ties spend to qualified demand - [Homebuilders](https://www.pivotal-consulting-group.com/marketing-agency/homebuilders): Market-by-market paid programs tied to live inventory. Sales-qualified leads a sales team will work, not form-fills ## Proof - [Case studies](https://www.pivotal-consulting-group.com/case-studies): Client engagements with outcomes and CMOs on the record ## Tools & resources - [ROI calculator](https://www.pivotal-consulting-group.com/roi-calculator): Interactive estimator for what a Pivotal engagement typically unlocks. Lead-gen and ecommerce modes, based on PCG historical outcomes - [Resources library](https://www.pivotal-consulting-group.com/resources): Frameworks, guides, and reports - [Google Ads B2B Pipeline guide](https://www.pivotal-consulting-group.com/resources/google-ads-b2b-pipeline): How to structure Google Ads campaigns around enterprise, mid-market, and SMB buyer behavior - [SEM Leaks resource](https://www.pivotal-consulting-group.com/resources/sem-leaks): Where paid search budgets quietly bleed, and the cleanup pattern that fixes it ## Thought leadership - [Insights](https://www.pivotal-consulting-group.com/insights): Frameworks and operator notes from the team - [The PCG Way](https://www.pivotal-consulting-group.com/insights/the-pcg-way): The operating philosophy in one essay - [LLMs Ate the Middle of Your Funnel](https://www.pivotal-consulting-group.com/insights/llms-ate-the-middle-funnel): Why demand-gen teams are optimizing for a stage that doesn't exist anymore - [Power Law Marketing](https://www.pivotal-consulting-group.com/insights/power-law-marketing): On allocating against the long tail vs the headline channel - [Marketing Mix Modeling: The Executive's Guide](https://www.pivotal-consulting-group.com/insights/marketing-mix-modeling-roi): MMM for budget optimization, in language a CFO can use - [Incrementality Testing: Measuring True Marketing Impact](https://www.pivotal-consulting-group.com/insights/in […gekürzt]