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Pivotal Consulting Group
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Premium performance marketing consultancy delivering measurable results for enterprise B2B and DTC brands with $150K+ monthly ad spend. Former Google/Amazon leaders bringing accountability and data-driven strategies. Abschnitte: Core Services, Proof & Results, Tools & Resources, Industry Expertise, Insights & Thought Leadership.
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# Pivotal Consulting Group
> Founder-led performance marketing firm. Remote-first, global. We work with great businesses on the part of paid media that matters: tying spend to revenue, not platform proxies. Founders James Murray (ex-AWS, ex-Google, $1.6B annual marketing finance) and Ryan Pantaleo (ex-Shopify, ex-Google) set the direction and hold the quality bar. Senior operators run accounts day-to-day.
Pivotal Consulting Group (PCG) runs paid search, paid social, and paid LLM for businesses where the math has to work. We tie spend to revenue, not platform proxies.
## What we do
- [Services overview](https://www.pivotal-consulting-group.com/services): The three things we run, the same people on all of them
- [Paid Search](https://www.pivotal-consulting-group.com/services/paid-search): Google Ads and Bing Ads. Keyword strategy, bidding, conversion architecture you can defend. James was trained by the economists who built the Google ad auction
- [Paid Social](https://www.pivotal-consulting-group.com/services/paid-social): Meta, LinkedIn, Reddit, AppLovin, X, YouTube. Creative-led paid social where the buy multiplies the work
- [Paid LLM](https://www.pivotal-consulting-group.com/services/paid-llm): Paid placement inside large language models. OpenAI today. Early on the channel, clear about what it is
## Who we work with
- [Industries](https://www.pivotal-consulting-group.com/marketing-agency): The categories we go deep on. Same three disciplines everywhere, different rules and different definition of a result by industry
- [B2B SaaS](https://www.pivotal-consulting-group.com/marketing-agency/saas-companies): Google Ads run to pipeline and closed-won, not trial volume. CRM-integrated bidding for long, multi-touch sales cycles. The category we know best
- [Health Tech](https://www.pivotal-consulting-group.com/marketing-agency/healthtech-companies): Compliant paid media for health technology. Built inside HIPAA and platform health policy, with consented server-side measurement that ties spend to qualified demand
- [Homebuilders](https://www.pivotal-consulting-group.com/marketing-agency/homebuilders): Market-by-market paid programs tied to live inventory. Sales-qualified leads a sales team will work, not form-fills
## Proof
- [Case studies](https://www.pivotal-consulting-group.com/case-studies): Client engagements with outcomes and CMOs on the record
## Tools & resources
- [ROI calculator](https://www.pivotal-consulting-group.com/roi-calculator): Interactive estimator for what a Pivotal engagement typically unlocks. Lead-gen and ecommerce modes, based on PCG historical outcomes
- [Resources library](https://www.pivotal-consulting-group.com/resources): Frameworks, guides, and reports
- [Google Ads B2B Pipeline guide](https://www.pivotal-consulting-group.com/resources/google-ads-b2b-pipeline): How to structure Google Ads campaigns around enterprise, mid-market, and SMB buyer behavior
- [SEM Leaks resource](https://www.pivotal-consulting-group.com/resources/sem-leaks): Where paid search budgets quietly bleed, and the cleanup pattern that fixes it
## Thought leadership
- [Insights](https://www.pivotal-consulting-group.com/insights): Frameworks and operator notes from the team
- [The PCG Way](https://www.pivotal-consulting-group.com/insights/the-pcg-way): The operating philosophy in one essay
- [LLMs Ate the Middle of Your Funnel](https://www.pivotal-consulting-group.com/insights/llms-ate-the-middle-funnel): Why demand-gen teams are optimizing for a stage that doesn't exist anymore
- [Power Law Marketing](https://www.pivotal-consulting-group.com/insights/power-law-marketing): On allocating against the long tail vs the headline channel
- [Marketing Mix Modeling: The Executive's Guide](https://www.pivotal-consulting-group.com/insights/marketing-mix-modeling-roi): MMM for budget optimization, in language a CFO can use
- [Incrementality Testing: Measuring True Marketing Impact](https://www.pivotal-consulting-group.com/insights/in
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