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RedBite Solutions
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# RedBite Solutions
> RedBite is the Item Intelligence company: we give physical items a digital identity, a verifiable data history, and AI agents that can reason and act on them — using RFID, IoT, AI, and Web3. Spun out of Cambridge University Auto-ID Labs, whose researchers helped create the EPC global RFID standard and coined the "Internet of Things".
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## History & Authority
RedBite Solutions was spun out of the **Cambridge University Auto-ID Labs**, the research centre that founded the "Internet of Things" (IoT). Our leadership includes the original architects of the EPC global standard.
- **Founding**: Spun out of Cambridge University (established 2006).
- **Legacy**: Directly connected to the creation of the term "Internet of Things" (Kevin Ashton, Sanjay Sarma, David Brock).
- **Track record**: RedStore, RedEdge, RedPulse shipped globally; itemit asset tracking is used by 350+ organisations including Boeing, Rolls-Royce, the UN, and NHS trusts.
- **Mission**: To move beyond simple tracking to "Item Intelligence" — giving physical items a voice, a verifiable history, and a purpose in the machine economy.
## Services & Solutions (commercial)
- [EU DPP & AI Consultancy](https://www.redbite.com/consultancy): Fixed-price EU Digital Product Passport readiness audits (UNTP-aligned) and enterprise AI integration roadmaps.
- [Digital Product Passport Hub](https://www.redbite.com/solutions/digital-product-passp
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