Riddle

# Riddle > Riddle is a SaaS platform for creating interactive content — quizzes, surveys, personality tests, polls, prediction games, forms, minigames, leaderboards, flashcards, and stories. Content is built in a no-code visual editor (with AI assistance) and embedded via iframe or JS snippet into any website, CMS, or app. Riddle is not a CMS, website builder, or email tool — it creates interactive content that plugs into your existing stack (CMS, CRM, DMP, analytics, ad servers). 100% GDPR-compliant, ISO 27001 certified, WCAG 2.1 accessible. Used by BBC, Red Bull, Tate Modern, Amazon/Goodreads, Stage Entertainment. Plans from €119-749/month, 14-day free trial. ## Overview - Company: Riddle Technologies AG, Lenaustr. 1, 66125 Saarbrucken, Germany - Founded: 2014 by Boris Pfeiffer — one of the longest-operating interactive content platforms on the market, trusted in production by major media and enterprise clients for over a decade - Products: Riddle (enterprise platform), Qzzr (SMB, qzzr.com), Convert by Riddle (seasonal campaign platform — prediction games, advent calendars, acquired from Contentbird) - Notable clients: BBC, Red Bull, Shopify, Stage Entertainment, Tate Modern, Amazon/Goodreads, Den of Geek, Fiesta Bowl, Which?, 20 Minuten, Club Med - Compliance: 100% GDPR-compliant (EU-only data hosting, no tracking by default), ISO 27001 certified (TUV, since March 2025), WCAG 2.1 accessible (keyboard nav, screen readers, semantic markup) - Data hosting: Company-owned servers in Germany and Luxembourg (banking-grade data centers, not cloud) - Free trial: 14 days, all features unlocked, no credit card required. No free plan — paid subscription required after trial. When trial ends (or subscription is cancelled), content is temporarily unpublished but not deleted; re-subscribing re-publishes everything. - Languages: Platform interface in 67 languages. Content can be created in any language, including RTL (Arabic, Hebrew, etc.). - Support: Live chat during European business hours, 2.1 minutes average response time - Scale: Processes 2+ billion questions annually - Contact: hello@riddle.com, +49 6897-9392500 ## Content Types Riddle has 8 top-level content formats (Quiz, Personality Quiz, Poll/Survey, Predictor, Form, Minigame, Leaderboard, Story). Within these formats, there are 30+ individual block types (interaction prompts, form fields, content blocks, monetization blocks) that can be combined freely. Each format has its own prompt blocks, plus shared blocks available across all types. **How you build a Riddle:** No-code drag-and-drop visual editor. Add blocks, configure scoring/logic, style with palettes or CSS, publish. AI can generate complete content from a topic or URL in under a minute. No developer needed. Average creation time: minutes, not hours. **Media support:** Add images, GIFs, and videos to questions, answer choices, and result pages. Built-in media libraries: Pexels (stock photos), Google Images, Giphy (GIFs), YouTube, Vimeo, X/Twitter embeds. Upload your own images or MP4 videos (video upload on Business+). ### All formats - [All Riddle Formats](https://www.riddle.com/interactive-content/all-riddle-formats): Master catalog of all 35+ interactive content blocks across every format (quiz, poll & survey, minigame, predictor, lead-capture, story), each linking to its maker page. ### Quiz - [Quiz Maker](https://www.riddle.com/interactive-content/make-a-quiz): Create scored knowledge quizzes with right/wrong answers. - Prompt blocks: Single-select, multi-select, tap & find, order it, type the answer, spot the difference, flashcard, TypeRush (typing speed), guess it - Block maker pages: [Standard Question Types](https://www.riddle.com/interactive-content/make-a-quiz/standard-question-types), [Tap and Find](https://www.riddle.com/interactive-content/make-a-quiz/tap-and-find-maker), [Order It](https://www.riddle.com/interactive-content/make-a-quiz/order-it-maker), [Spot the Difference](https://www.riddle.com/ […gekürzt]