Wheelhouse DMG

# Wheelhouse DMG > Wheelhouse DMG is a digital marketing agency purpose-built for medical device, healthcare, and privacy-first brands. We've spent more than a decade delivering exceptional performance to the world's most innovative brands through digital advertising, digital strategy, and marketing sciences. We do this through senior marketing expertise, proprietary technology, and a performance flywheel that delivers compounding returns for our clients. ## Capabilities ### Digital Strategy & SEO - [Digital Strategy & SEO Overview](https://www.wheelhousedmg.com/capabilities/digital-strategy-seo/): Wheelhouse helps clients earn visibility and convert it into exceptional business outcomes. Through SEO, optimization for AI (AEO or GEO), content strategy, conversion rate optimization, and more, we guide potential customers, patients, and providers to your site and through their journey from first search to meaningful action. Capability highlights include SEO and organic search optimization, AI brand monitoring, content strategy and information architecture, digital strategy and roadmap development, Lighthouse search intelligence platform, and Compass data unification. - [AI Brand Monitoring & Optimization](https://www.wheelhousedmg.com/capabilities/digital-strategy-seo/): Generative Engine Optimization (GEO) services for MedTech and healthcare brands. Wheelhouse monitors how clients are represented across AI platforms including ChatGPT, Google Gemini, Perplexity, and other leading LLMs, and crafts strategies to improve brand presence, citation frequency, and accuracy in AI-generated responses. Powered by the proprietary Lighthouse platform and integrations with tools like Profound AI. - [Content Strategy](https://www.wheelhousedmg.com/capabilities/digital-strategy-seo/content-strategy/): Search-first and AI-first content strategy, topical depth analysis, content gap identification, and long-term content roadmaps designed to perform in both traditional SERPs and AI-generated answers. - [Technical SEO](https://www.wheelhousedmg.com/capabilities/digital-strategy-seo/technical-seo/): Technical SEO services for MedTech and healthcare, including site discoverability and authority, site performance for better patient and provider engagement, mobile-first experiences, and schema markup. - [Local SEO](https://www.wheelhousedmg.com/capabilities/digital-strategy-seo/local-seo/): Local SEO for multi-location healthcare organizations, including Google Business Profile optimization, local landscape analysis, and appointment booking conversion. - [CRO & User Testing](https://www.wheelhousedmg.com/capabilities/digital-strategy-seo/cro-user-testing/): Conversion rate optimization, A/B testing, and user research for healthcare websites and landing pages. - [Site Migrations & Brand Consolidations](https://www.wheelhousedmg.com/capabilities/digital-strategy-seo/site-migrations-brand-consolidations/): End-to-end healthcare website migration management, including redirect mapping, SEO preservation, and compliance considerations. - [UX and User Journeys](https://www.wheelhousedmg.com/capabilities/digital-strategy-seo/ux-and-user-journeys/): User experiences tailored to meet the needs of patients, providers, and MedTech and healthcare decision makers. Patient-centered journeys, optimized healthcare experiences, brand positioning, and data-driven testing. ### Digital Advertising - [Digital Advertising Overview](https://www.wheelhousedmg.com/capabilities/digital-advertising/): Wheelhouse runs paid search, paid social, and programmatic campaigns for medical device, healthcare, and privacy-first brands. We deliver performance others can't because we built the data infrastructure that enables it: a HIPAA-compliant foundation that unifies your first-party data, CRM, digital advertising, and web analytics into a single, coherent view of your customer journey. Capability highlights include digital advertising strategy, paid search advertising, paid social a […gekürzt]