Yassir Yahya

# Yassir Yahya > Yassir Yahya is an independent digital consultant based in Kuala Lumpur, Malaysia, and the founder of Unsurmeta Media. He works with founders, CEOs, and senior teams at growing businesses globally. He diagnoses what is broken across strategy, web, product, SEO, and operations, fixes it alongside the client's team, and structures the outcome so the team owns it at the end. Career started January 2007; he has worked independently since March 2023. **Identity** - Name: Yassir Yahya - Also known as: Alim Yassir Yahya; Alim Yassir bin Yahya - Job title: Independent Digital Consultant - Organisation: Unsurmeta Media (founder), https://unsurmeta.com - Entity home: https://yassiryahya.com/about/ (schema identifier `https://yassiryahya.com/about/#person`) - Google Knowledge Graph ID: /g/11gbjb93fw - Location: Kuala Lumpur, Malaysia (GMT+8). - Languages: English, Malay - Education: Sunway College - Contact: https://yassiryahya.com/contact/ **Facts** - Professional experience since January 2007. - Working independently since March 2023. Unsurmeta Media registered May 2023. - Hired for problems that cross strategy, web, product, SEO, and operations. Most engagements sit in the seams between two or three of those lanes. - Specialist depth: technical SEO and web performance, UX strategy, product strategy, web standards, vendor evaluation, process and AI automation, team enablement. - Builds in: WordPress with Bricks Builder, HTML, CSS, JavaScript, PHP, n8n, Python. - Sectors worked in: e-commerce, fintech, enterprise, real estate, education, government and public sector. - Client geographies: Malaysia, Australia, United States, Zimbabwe. - Engagement model: retained, minimum three months; project work is fixed scope. - Work is delivered embedded, with no account managers and no handoffs. - Every engagement is structured to end. All work lives in the client's own accounts and is documented for whoever comes next. **Method** Engagements run on the Scaffold Method, in three stages: Diagnose, Build, Hand Over. ## Entity home - [About Yassir Yahya](https://yassiryahya.com/about/): Full biography and dated career history from 2007 to present, covering front-end and interface work at IVIS Group, web design at PETRONAS ICT, UI/UX architecture and technical SEO at 11street, product management and product leadership at HelloGold, and independent consulting at Unsurmeta Media. ## Services - [Fractional Digital Consulting](https://yassiryahya.com/services/fractional-digital-consulting/): Retained advisory across SEO, UX, product, and web. Three-month minimum. The primary engagement model. - [Web Strategy](https://yassiryahya.com/services/web-strategy/): Website rebuilds where purpose, audience, information architecture, and messaging are settled before design. Optional build phase on WordPress with Bricks Builder. Strategy three to four weeks, build four to eight. - [Technical SEO](https://yassiryahya.com/services/technical-seo/): Audit of crawlability, indexation, Core Web Vitals, and structured data, producing a prioritised fix list with implementation specifications. Typically two to four weeks. - [Product Strategy](https://yassiryahya.com/services/product-strategy/): Direction and prioritisation for teams shipping without a clear strategy. Four to six weeks. - [Process and AI Automation](https://yassiryahya.com/services/process-and-ai-automation/): Workflows mapped and automated on n8n or Python, including AI-assisted steps, handed over documented. - [Vendor Evaluation](https://yassiryahya.com/services/vendor-evaluation/): Independent platform selection for CMS, CRM, ERP, marketing automation, analytics, and e-commerce. Requirements, structured scoring, shortlist, recommendation. Four to eight weeks depending on vendor count. - [UX Strategy](https://yassiryahya.com/services/ux-strategy/): Behavioural data audit identifying where and why users fail, producing a friction map and recommendations ranked by business impact. T […gekürzt]