Contentsquare

# Contentsquare Tech Docs > Contentsquare is a unified experience analytics, product analytics, and voice of customer platform for web and mobile applications. ## Web - [The Main Tracking Tag](https://docs.contentsquare.com/en/web/index.md): The Contentsquare Main Tracking Tag or Main tag is the core 'pixel' or 'code snippet' to implement on your domain to collect analytics data - [Artificial Pageviews](https://docs.contentsquare.com/en/web/artificial-pageviews/index.md): Artificial pageviews are to be used when the site uses AJAX, SPA, PWA, or re-routes users without refreshing the page - [Dynamic Variables Tag](https://docs.contentsquare.com/en/web/dynamic-variables-tag/index.md): Dynamic vars are additional information on the session that can be used to segment users - [Custom Page Events](https://docs.contentsquare.com/en/web/custom-page-events/index.md): A page event or a custom page event is a value (an element or an event) triggered during a session on a specific page - [ETR Event Tag](https://docs.contentsquare.com/en/web/etr-event-tag/index.md): The ETR event tag allows to trigger ETR events to save the collected session of the visitor - [The E-commerce tag](https://docs.contentsquare.com/en/web/ecommerce-tag/index.md): The e-commerce tag is used to keep track of the e-commerce transactions happening on the site and empower analysis with revenue-related metrics - [Voice of Customer](https://docs.contentsquare.com/en/web/voice-of-customer/index.md): Requirements to […gekürzt]