Pivotal Consulting Group

# Pivotal Consulting Group > Founder-led performance marketing firm. Remote-first, global. We work with great businesses on the part of paid media that matters: tying spend to revenue, not platform proxies. Founders James Murray (ex-AWS, ex-Google, $1.6B annual marketing finance) and Ryan Pantaleo (ex-Shopify, ex-Google) set the direction and hold the quality bar. Senior operators run accounts day-to-day. Pivotal Consulting Group (PCG) runs paid search, paid social, and paid LLM for businesses where the math has to work. We tie spend to revenue, not platform proxies. ## What we do - [Services overview](https://www.pivotal-consulting-group.com/services): The three things we run, the same people on all of them - [Paid Search](https://www.pivotal-consulting-group.com/services/paid-search): Google Ads and Bing Ads. Keyword strategy, bidding, conversion architecture you can defend. James was trained by the economists who built the Google ad auction - [Paid Social](https://www.pivotal-consulting-group.com/services/paid-social): Meta, LinkedIn, Reddit, AppLovin, X, YouTube. Creative-led paid social where the buy multiplies the work - [Paid LLM](https://www.pivotal-consulting-group.com/services/paid-llm): Paid placement inside large language models. OpenAI today. Early on the channel, clear about what it is ## Who we work with - [Industries](https://www.pivotal-consulting-group.com/marketing-agency): The categories we go deep on. Same three disciplines everywhere, different rul […truncated]